736 , Shakti Khund III , New Delhi
+1778-732-2565

Global Geomarketing Market By Deployment Mode (Cloud & On-premises), By Component (Software & Services), By Organization Size (SMEs & Large Enterprises), By End-Users (BFSI, Others), By Region, Forecast & Opportunities to 2026

The global geomarketing market accounted for a value of USD 9.3 billion in 2019 and is projected to register growth at a CAGR of 27.9% during forecast period.

COVID-19 has impacted the geomarketing market. The sales from physical stores have been shifted to digitals sales due to outbreak of corona virus around the globe. This leads to large scale data usage by consumers from various sectors. The technology enhancement and investment is increasing by organizations to engage customer in times of panic buying and follow stay at home guidelines. Organizations have succeeded in providing all the essential infrastructure and technology to support the customers by adopting marketing and advertising strategies by using digital media. This leads to growth of geomarketing during outbreak of corona virus.

Definition:

Geomarketing can be defined as a discipline that uses geographic information in the process of planning and implementation of marketing activities. Geomarketing can be used in any aspect of the marketing mix promotion, product and price. The geomarketing can be also applied in financial sectors and it has direct impact on the development of modern trade.

Market Dynamics (Drivers/Opportunities):

The demand for cloud services is increasing rapidly around the world. The adoption of location based intelligence services is widely increasing among various verticals such retails, ecommerce, BFSI, travel and others as it helps in enhancing businesses outcome. It enables organizations to communicate with visitors and customers. Thus, drives growth in geomarketing market during forecast period.

Geomarketing helps in utilizing big data and location analytics to generate information about potential customers. The organizations have started shifting toward digital marketing tools due to rapid rise in digital transformation. Digital marketing tool provides more customer engagement and affordable strategies and these are more effective and less costly. This increases adoption of such technologies widely. Thus, boosts growth in geomarketing market during forecast period.

Market Insights, by Deployment Mode

On the basis of deployment mode, the geomarketing market is segmented into cloud and on-premises. The cloud deployment segment is estimated to register growth at highest CAGR during forecast period. The organizations are widely deploying geomarketing software and applications. The location based analytics is widely adopted in the various organizations. It provides flexibility and very convenient. The demand for cloud based geomarketing is increasing and this drives growth in cloud deployment mode segment during forecast period.

Market Insights, by Component

On the basis of component, the geomarketing market is segmented into software and services. The software segment is estimated to hold largest market share during forecast period. The need for consulting, integration and deployment services are increasing around the world. The organizations are investing largely in location based marketing as it increases agility and operational productivity. This increases growth in software segment during forecast period.

Regional Insights

Asia-Pacific region is estimated to register growth at highest CAGR during forecast period. The population of this region is very high in the world and many Asian countries such as New Zealand, China, Japan, Australia and India are adopting this technology widely. The adoption of geomarketing is increasing rapidly in this region and this drives growth in Asia-Pacific region during forecast period.

Key Companies & Market Share Insights

The key market players in geomarketing industry are Google, Microsoft, UBM, Cisco, Oracle, Adobe, Salesforce, ESRI, Software AG, Ericsson, Qualcomm, HERE, Xtremepush, Rover, Reveal Mobile and Mobilebridge.

Segments Covered in the Report

This report forecasts The Global Geomarketing Market, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2026. For the purpose of this study, Our Company has segmented the global geomarketing market report on the basis of deployment mode, component, organization size and end-users.

Geomarketing Market Size & Forecast (2017-2026)

  1. Research Framework
    • Market Definition and Product Overview
    • Market Segmentation
  2. Research Methodology
    • Qualitative Research
      • Primary & Secondary Sources
    • Quantitative Research
      • Primary & Secondary Sources
    • Breakdown of Primary Research Respondents, By Region
      • Secondary Research
      • Primary Research
    • Breakdown of Primary Research Respondents, By Industry Participants
      • Market Size Estimation
      • Assumption for the Study
      • Market Breakdown & Data Triangulation
  1. Executive Summary
    • Market Snapshot
  2. Industry Insights
    • Industry ecosystem analysis
      • Value Chain Analysis
    • Industry impact and forces
      • Growth Drivers
      • Challenges &Restraints
      • Opportunities
    • Disruptive Technological Analysis
    • Regulatory framework
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
    • Growth potential analysis, 2019
    • Porter’s Five forces analysis
    • Pricing Analysis
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
  1. COVID – Impact Analysis
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America
  2. Geomarketing Market, By Deployment Mode, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Cloud
  • On-premises
  1. Geomarketing Market, By Organization Size, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Small & Medium Enterprises (SMEs)
  • Large Enterprises
  1. Geomarketing Market, By Component, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Software
  • Services
  1. Geomarketing Market, By End-Users, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Travel & Hospitality
  • Healthcare & Life Sciences
  • Media & Entertainment
  • BFSI
  • IT & Telecommunication
  • Retail & eCommerce
  • Others
  1. Geomarketing Market, By Region, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • North America Market Size & Forecast To 2026
    • Market Overview
    • COVID-19 Impact
    • By Deployment Mode
    • By Organization Size
    • By Component
    • By End-Users
    • By Country
      • USA
        • By End-Users
      • Canada
      • Mexico
    • South America Market Size & Forecast To 2026
      • Market Overview
      • COVID-19 Impact
      • By Deployment Mode
      • By Organization Size
      • By Component
      • By End-Users
      • By Country
        • Brazil
          • By End-Users
        • Argentina
        • Chile
        • Rest of South America
      • Europe Market Size & Forecast To 2026
        • Market Overview
        • COVID-19 Impact
        • By Deployment Mode
        • By Organization Size
        • By Component
        • By End-Users
        • By Country
          • UK
            • By End-Users
          • Germany
          • France
          • Italy
          • Rest of Europe
        • APAC Market Size & Forecast To 2026
          • Market Overview
          • COVID-19 Impact
          • By Deployment Mode
          • By Organization Size
          • By Component
          • By End-Users
          • By Country
            • China
              • By End-Users
            • India
            • Japan
            • South Korea
            • Australia
            • Rest of APAC
          • Middle East & Africa Market Size & Forecast To 2026
            • Market Overview
            • COVID-19 Impact
            • By Deployment Mode
            • By Organization Size
            • By Component
            • By End-Users
            • By Country
              • Saudi Arabia
                • By End-Users
              • UAE
              • Qatar
              • Kuwait
              • South Africa
              • Rest of Middle East & Africa
  1. Competitive Landscaping
    • Competitive Benchmarking
      • Market Share Analysis, 2019
      • Global Presence and Growth Strategies
        • Mergers & Acquisitions
        • New Product Launches
        • Investments Trends
        • R&D Initiatives
  1. Company Profile
    • Mobilebridge
      • Company Overview
      • Financial Overview
      • Product Portfolio
      • Recent Developments
      • SWOT Analysis
      • Strategic Outlook
    • Google
    • Microsoft
    • IBM
    • Cisco
    • Oracle
    • Adobe
    • Salesforce
    • ESRI
    • Software AG
    • Ericsson
    • Qualcomm
    • HERE
    • Xtremepush
    • Rover
    • Reveal Mobile
  2. Appendix
    • Interrelated Market

Research Methodology

1.1     Research Methodology

The process of market research at PAN Market Consulting is very intuitive being iterative in nature and usually follows the path where Information gathered from secondary research is used to build data models, which are than validated from primary participants. Then same cycle repeats where, according to inputs from primary participants, additional secondary research is done, and new information type is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the product/services. The revenue generated from the sales of product/services has been calculated through primary and secondary research. The report also analyses the key players operating in the market at the global level which are identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes product segmentation determined using secondary sources and verified through primary sources.

1.2     Secondary Research

The secondary research source that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The source for secondary research includes but is not limited to Factiva, Hoovers and Statista

SecondaryResearch

1.3     Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following end users:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4     Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data products to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, product stage & infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

ResearchMethodology1

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways – Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach whereas it acts as starting point for top-down approach.

ResearchMethodology2

Please share your details to receive a sample copy of the report

Single User : $3750
Multi User : $6100
Buy Now

 

Why Choose Us

  • 24*7 Post Sales Support
  • Speak to Analyst for Presentations
  • 15% Free Customization
  • Global, Regional & Country level reports
  • Special Discounts for Startups & Educational Institutions

Questions ?

  • What is 15% Free Customization?
  • What is Report Subscription?
  • What is the Delivery Time of the Report?

What You Get

Data Excel Sheets

Report in PDF

Report Subscription

Analyst Support

What's Included

Market Intelligence

Competitive Intelligence

Opportunities and Challenges

Strategic Recommendations