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Global Mobile apps & Web Analytics Market By Deployment Model (Cloud Based, Cloud-Based), By Component (Solution, Services), By End-User (IT & Telecom, Media Entertainment, Others), By Region, Forecast & Opportunities to 2026

The global Mobile apps and web analytics market accounted for a value of USD 6.4 billion in 2019. Mobile apps and web analytics and Web Analytics market is projected to register growth at a CAGR of 15.1% during forecast period.

COVID-19 has impacted the Mobile apps and web analytics market globally. The outbreak of corona virus showcases the need for data analytics. Data analytics is very important for pandemic management. The corona virus has increased the demand for mobile apps. The mobile apps and web analytics market helps in understanding real-time scenario of pandemic using web and mobile apps. The healthcare and governments across the world are using mobiles to connect and communicate spread awareness about corona virus. The mobile apps and web analytics market is likely to witness significant growth due to pandemic.

Definition:

Mobile apps and web analytics is used to measure analyze data which is generated by mobile and web resources such as mobile sites, mobile application and websites etc. it involves collection, measurement and analysis of data to enhance organizations operation and customer’s experience.

Market Dynamics (Drivers/Opportunities):

The mobile apps and web analytics provides market insights and about consumer’s behavior and pattern for a particular product. It helps organization to understand consumer’s need and how to address their problems. The rise in adoption of mobile apps and web analytics is likely to drive growth in mobile apps and web analytics market during forecast period.

The customer’s demand and experience is a growth driving factor for any market. If an organization can understand consumer’s behavior it can easily find solution to various barriers for growth. The mobile apps and web analytics is highly preferred by large number of organization across the world. All size of organization uses mobile apps and web analytics and this drive growth in mobile apps and web analytics market during forecast period.

Market Insights, by Component

On the basis of component, the mobile apps and web analytics market is segmented into solutions and services. The solutions segment is estimated to hold largest market share during forecast period. The solution segment is vital components in mobile apps and web analytics which help marketers understand customer pattern and experience. Wide number of organizations is adopting these solutions to understand customers experience this drives growth in solutions market during forecast period.

 

 

Market Insights, by Deployment Model

On the basis of deployment model, the mobile apps and web analytics market is segmented into on-premises, cloud-based deployment. The cloud deployment model is estimated to register growth at highest CAGR during forecast period. Cloud-based solutions are preferably used in organizations as it helps the organization in cost controlling and resource handling. It has less implementation time, it provides flexibility and scalability. This makes large number of organizations adopt cloud-based deployment in mobile apps. This is likely to drive growth in this segment during forecast period.

Market Insights, by Application

On the basis of application, the mobile apps and web analytics market is segmented into search engine tracking, mobile advertising and marketing analytics, heat map analytics, market automation, content marketing, social media management, in-app application, application and performance and advertising optimization and others. Mobile advertising and marketing analytics segment is projected to hold largest market share during forecast period. The mobile advertising and marketing analytics segment is rapidly growing through mobile ads and web. The digital marketing is becoming immensely popular major organizations in the world and to understand the market and consumer one need to analyze the data. This helps in getting maximum efficiency and it improves return on investment. The promotions and paid operations are used by major companies to create awareness about their brand and analytics helps them understand the funnel and drives conclusion to answer their queries to improve their customer base. This drives growth in mobile advertising and marketing analytics segment during forecast period.

Regional Insights

Asia-Pacific region is projected to grow at highest CAGR during forecast period. Countries such as Japan, China and India are emerging economies and these countries are major growth contributors in mobile data analytics market. The major companies established in these regions are using mobile apps and web analytics in order to understand customer experience to expand and strengthen their market position in this region. The high adoption of mobile apps and web analytics drives growth in Asia-Pacific region during forecast period.

Key Companies & Market Share Insights

The key market players in mobile apps and web analytics market are Microsoft, Google, Oracle, SAP, AWS, IBM, Teradata, Adobe, Institute, Micro Focus, TIBCO Software, Salesforce, Splunk, Microstrategy, AT Internet, Web Trends and Comscore.

Segments Covered in the Report

This report forecasts The Global Mobile apps and Web Analytics Market, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2026. For the purpose of this study, Our Company has segmented the global mobile apps and web analytics market report on the basis of component, deployment model, application and end-users.

Mobile Apps and Web Analytics Size & Forecast (2017-2026)

  1. Research Framework
    • Market Definition and Product Overview
    • Market Segmentation
  2. Research Methodology
    • Qualitative Research
      • Primary & Secondary Sources
    • Quantitative Research
      • Primary & Secondary Sources
    • Breakdown of Primary Research Respondents, By Region
      • Secondary Research
      • Primary Research
    • Breakdown of Primary Research Respondents, By Industry Participants
      • Market Size Estimation
      • Assumption for the Study
      • Market Breakdown & Data Triangulation
  1. Executive Summary
    • Market Snapshot
  2. Industry Insights
    • Industry ecosystem analysis
      • Value Chain Analysis
    • Industry impact and forces
      • Growth Drivers
      • Challenges &Restraints
      • Opportunities
    • Disruptive Technological Analysis
    • Regulatory framework
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
    • Growth potential analysis, 2019
    • Porter’s Five forces analysis
    • Pricing Analysis
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
  1. COVID – Impact Analysis
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America
  2. Mobile Apps and Web Analytics Market, By Component, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Solution
  • Services
  1. Mobile Apps and Web Analytics Market, By Deployment Model, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • On-Premises
  • Cloud-Based
  1. Mobile Apps and Web Analytics Market, By End User, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • BFSI
  • Government
  • IT & Telecom
  • Media Entertainment
  • Others
  1. Mobile Apps and Web Analytics Market, By Region, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • North America Market Size & Forecast To 2026
    • Market Overview
    • COVID-19 Impact
    • By Component
    • By Deployment Model
    • Application
    • By End-User
    • By Country
      • USA
        • By End-User
      • Canada
      • Mexico
    • South America Market Size & Forecast To 2026
      • Market Overview
      • COVID-19 Impact
      • By Component
      • By Deployment Model
      • By Application
      • By End-User
      • By Country
        • Brazil
          • By End-User
        • Argentina
        • Chile
        • Rest of South America
      • Europe Market Size & Forecast To 2026
        • Market Overview
        • COVID-19 Impact
        • By Component
        • By Deployment Model
        • By Application
        • By End-User
        • By Country
          • UK
            • By End-User
          • Germany
          • France
          • Italy
          • Rest of Europe
        • APAC Market Size & Forecast To 2026
          • Market Overview
          • COVID-19 Impact
          • By Component
          • By Deployment Model
          • By Application
          • By End-User
          • By Country
            • China
              • By End-User
            • India
            • Japan
            • South Korea
            • Australia
            • Rest of APAC
          • Middle East & Africa Market Size & Forecast To 2026
            • Market Overview
            • COVID-19 Impact
            • By Component
            • By Deployment Model
            • By Application
            • By End-User
            • By Country
              • Saudi Arabia
                • By End-User
              • UAE
              • Qatar
              • Kuwait
              • South Africa
              • Rest of Middle East & Africa
  1. Competitive Landscaping
    • Competitive Benchmarking
      • Market Share Analysis, 2019
      • Global Presence and Growth Strategies
        • Mergers & Acquisitions
        • New Product Launches
        • Investments Trends
        • R&D Initiatives
  1. Company Profile
    • Comscore
      • Company Overview
      • Financial Overview
      • Product Portfolio
      • Recent Developments
      • SWOT Analysis
      • Strategic Outlook
    • Microsoft
    • Google
    • Oracle
    • SAP
    • AWS
    • IBM
    • Teradata
    • Adobe
    • Institute
    • Micro Focus
    • TIBCO Software
    • Salesforce
    • Splunk
    • Microstrategy
    • AT Internet
    • Web Trends
  2. Appendix
    • Interrelated Market

Research Methodology

1.1     Research Methodology

The process of market research at PAN Market Consulting is very intuitive being iterative in nature and usually follows the path where Information gathered from secondary research is used to build data models, which are than validated from primary participants. Then same cycle repeats where, according to inputs from primary participants, additional secondary research is done, and new information type is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the product/services. The revenue generated from the sales of product/services has been calculated through primary and secondary research. The report also analyses the key players operating in the market at the global level which are identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes product segmentation determined using secondary sources and verified through primary sources.

1.2     Secondary Research

The secondary research source that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The source for secondary research includes but is not limited to Factiva, Hoovers and Statista

SecondaryResearch

1.3     Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following end users:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4     Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data products to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, product stage & infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

ResearchMethodology1

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways – Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach whereas it acts as starting point for top-down approach.

ResearchMethodology2

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