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Automotive & Transportation

Leading player of Europe in lubricants industry was helped in exploring the new market for meyal-working fluids in different countries

Problem statement of client

European lubricant manufacturer wanted to understand the lubricant market across different product type across various end user industries. The client was more focused on strategies based on new product development in-depth  research and analysis.

PMC Custom approach and Methodology

Identification of high growth areas for the client which will help them in targeting new market within the ecosystem of the lubricants. Primary and secondary parameters were considered while deriving the market numbers required by the client.

Value Delivered

The study will helped the client in increasing its revenue by USD 42 Million from the lubricant business by the year 2022.

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