Automotive & Transportation
Leading player of Europe in lubricants industry was helped in exploring the new market for meyal-working fluids in different countries
Problem statement of client
European lubricant manufacturer wanted to understand the lubricant market across different product type across various end user industries. The client was more focused on strategies based on new product development in-depth research and analysis.
PMC Custom approach and Methodology
Identification of high growth areas for the client which will help them in targeting new market within the ecosystem of the lubricants. Primary and secondary parameters were considered while deriving the market numbers required by the client.
Value Delivered
The study will helped the client in increasing its revenue by USD 42 Million from the lubricant business by the year 2022.
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