Automotive & Transportation
Problem statement of client
European lubricant manufacturer wanted to understand the lubricant market across different product type across various end user industries. The client was more focused on strategies based on new product development in-depth research and analysis.
PMC Custom approach and Methodology
Identification of high growth areas for the client which will help them in targeting new market within the ecosystem of the lubricants. Primary and secondary parameters were considered while deriving the market numbers required by the client.
The study will helped the client in increasing its revenue by USD 42 Million from the lubricant business by the year 2022.