The Automotive HUD market is valued to USD 1.0 billion in the year 2019. It is projected to grow at a very high CAGR over the forecast period. It is projected to grow at nearly 23.8% over the forecast period.

Global Automotive HUD Market By Product Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality, Convectional), By Fuel Type (ICE, Electric),End User, By Region–Forecast & Opportunities to 2026

Description

However, the COVID19 has impacted the automotive market adversely. The vehicles sales have been declined and the companies were shut down for few months due to lockdown across the globe. The OEMs are not very much interested in investing in safety features for next one or two years.

Definition:

Automotive Head up Display (HUD) is defined as a transparent display which shows user a data without disturbing their view. HUD enables user to see data without looking away from their viewpoint. This enables drivers to view information with head positioned up and looking forward rather than looking down for any instruments.

Market Dynamics (Drivers/Opportunities):

According to World Health Organization (WHO) 1.35 million deaths occur due to road accident. Road accidents have now become major concern for everyone in the world. Some studies suggest that road accidents are likely to become 5^th major reason for causing death globally by the year 2030. The government and companies are now majorly focusing on improving safety features in a vehicle. This is driving market to witness higher growth in coming years.

Driver distraction one of the major causes of accident and Automotive HUD is prominent solution to this problem and HUD will definitely help in reducing accidents due to distraction as it provides clear view with head positioning up and looking forward. This is another market driver providing great opportunities for this sector.

The world is transitioning and going towards technological advancement. Technological advancement is taking this industry to the next level. Many new features and innovations are being introduced in vehicle. Some of which are made mandatory such as ABS, EBD, surround view camera and driver assistant in some luxury vehicle. The same thing is expected to happen with head up displays. This will create a great opportunity for HUD market.

Market Insights, by Product Type

The automotive HUD market is segmented by product, technology, fuel type and end user. Based on product is further divided into windshield HUD and combiner HUD. Out of this two, combiner HUD is expected to witness higher market share by 2026. It is projected to witness growth at a CAGR of XX% by the year 2026. Combiner HUD is a kind of compact HUDs and can be installed at any position and at different locations. It uses mirror to show information. They are very compact and require limited space and can be installed in cockpit of vehicle.

Market Insights, by Technology

Based on the technology, the automotive HUD market is segmented into conventional and augmented reality. Augmented reality provides exterior view of vehicle conditions and traffic conditions. AR also signifies pedestrian detection along with blind spot detection. Advanced driver assistance feature is also present in AR HUD. The AR HUD is expected to register higher market share over the forecast period.

Market Insights, by Fuel Type

Automotive HUD market based on fuel type is divided into ICE and Electric fuel. Up till now ICE was a leading sector and has maximum market share however, the automotive sectors is shifting towards electric vehicles and it has recorded good sales in EVs by the year 2020.

As we know the automotive sector is now shifting towards electric vehicles. Governments is also supporting electric vehicles sector. The growing environmental awareness has boosted electric vehicles sector. In fact, Government is starting great initiatives to promote electric vehicles across the globe as our limited fuel resources are depleting day-by-day. The electric segment is expected to register higher growth for the forecast period

Market Insights, by End user Type

Automotive HUD market is segmented into economic cars, mid-segment cars and luxury cars based on end users. The mid-segment has registered maximum growth in the year 2019. Mid-segment cars are now offering good safety features along with other impressive features.

The living standard of people is also increasing day by day. Consumer are investing for a good vehicle and demanding more safety features. These factors have given boost to mid-segment cars. This sector is expected o register highest growth for the forecast period.

Regional Insights

Based on region, Europe has accounted for maximum market share by the year 2019. In this year Europe has accounted for XX% market share. Europe is technological hub with countries like Germany and U.K. they are confronting technological advancement rapidly. Awareness about vehicle safety features is increasing in Europe and people are demanding more safety features. Knowing that HUD can reduce driver distraction accidents, people are demanding this features. This factor drives the market towards growth.

Asia-Pacific accounted for second largest market in the year 2019 which is nearly XX% in Automotive HUD market. During the forecast period this region is expected to register growth at higher CAGR. China is expected to lead the market in HUD sector as premium passenger vehicle sales is increasing rapidly in this sector. Owing to technological advancement and availability of cheap raw material and labor in this country will drive the market to register highest growth CAGR during forecast period in Asia-Pacific region.

Key Companies & Market Share Insights

The key players in automotive HUD market are Panasonic Corporation, Continental AG, Denso Corporation, Visteon corporation, Yazaki Corporation, Pioneer Corporation, Nippon Seiki, Alps Alpine Corporation, Garmin, Rockwell Collins, BAE system PLC, Hudway LLC

Segments Covered in the Report

This report forecasts The Automotive HUD Market, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2026. For the purpose of this study, Our Company has segmented the global Automotive HUD market report on the basis of Product type, Technology, Fuel Type and End user.

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