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Global Automotive HUD Market By Product Type (Windshield HUD, Combiner HUD), By Technology (Augmented Reality, Convectional), By Fuel Type (ICE, Electric),End User, By Region–Forecast & Opportunities to 2026

The Automotive HUD market is valued to USD 1.0 billion in the year 2019. It is projected to grow at a very high CAGR over the forecast period. It is projected to grow at nearly 23.8% over the forecast period.

However, the COVID19 has impacted the automotive market adversely. The vehicles sales have been declined and the companies were shut down for few months due to lockdown across the globe. The OEMs are not very much interested in investing in safety features for next one or two years.


Automotive Head up Display (HUD) is defined as a transparent display which shows user a data without disturbing their view. HUD enables user to see data without looking away from their viewpoint. This enables drivers to view information with head positioned up and looking forward rather than looking down for any instruments.

Market Dynamics (Drivers/Opportunities):

According to World Health Organization (WHO) 1.35 million deaths occur due to road accident. Road accidents have now become major concern for everyone in the world. Some studies suggest that road accidents are likely to become 5th major reason for causing death globally by the year 2030. The government and companies are now majorly focusing on improving safety features in a vehicle. This is driving market to witness higher growth in coming years.

Driver distraction one of the major causes of accident and Automotive HUD is prominent solution to this problem and HUD will definitely help in reducing accidents due to distraction as it provides clear view with head positioning up and looking forward. This is another market driver providing great opportunities for this sector.

The world is transitioning and going towards technological advancement. Technological advancement is taking this industry to the next level. Many new features and innovations are being introduced in vehicle. Some of which are made mandatory such as ABS, EBD, surround view camera and driver assistant in some luxury vehicle. The same thing is expected to happen with head up displays. This will create a great opportunity for HUD market.

Market Insights, by Product Type

The automotive HUD market is segmented by product, technology, fuel type and end user. Based on product is further divided into windshield HUD and combiner HUD. Out of this two, combiner HUD is expected to witness higher market share by 2026. It is projected to witness growth at a CAGR of XX% by the year 2026. Combiner HUD is a kind of compact HUDs and can be installed at any position and at different locations. It uses mirror to show information. They are very compact and require limited space and can be installed in cockpit of vehicle.

Market Insights, by Technology

Based on the technology, the automotive HUD market is segmented into conventional and augmented reality. Augmented reality provides exterior view of vehicle conditions and traffic conditions. AR also signifies pedestrian detection along with blind spot detection. Advanced driver assistance feature is also present in AR HUD. The AR HUD is expected to register higher market share over the forecast period.

Market Insights, by Fuel Type

Automotive HUD market based on fuel type is divided into ICE and Electric fuel. Up till now ICE was a leading sector and has maximum market share however, the automotive sectors is shifting towards  electric vehicles and it has recorded good sales in EVs by the year 2020.

As we know the automotive sector is now shifting towards electric vehicles. Governments is also supporting electric vehicles sector. The growing environmental awareness has boosted electric vehicles sector. In fact, Government is starting great initiatives to promote electric vehicles across the globe as our limited fuel resources are depleting day-by-day. The electric segment is expected to register higher growth for the forecast period

Market Insights, by End user Type

Automotive HUD market is segmented into economic cars, mid-segment cars and luxury cars based on end users. The mid-segment has registered maximum growth in the year 2019. Mid-segment cars are now offering good safety features along with other impressive features.

The living standard of people is also increasing day by day. Consumer are investing for a good vehicle and demanding more safety features. These factors have given boost to mid-segment cars. This sector is expected o register highest growth for the forecast period.

Regional Insights

Based on region, Europe has accounted for maximum market share by the year 2019. In this year Europe has accounted for XX% market share. Europe is technological hub with countries like Germany and U.K. they are confronting technological advancement rapidly. Awareness about vehicle safety features is increasing in Europe and people are demanding more safety features. Knowing that HUD can reduce driver distraction accidents, people are demanding this features. This factor drives the market towards growth.

Asia-Pacific accounted for second largest market in the year 2019 which is nearly XX% in Automotive HUD market. During the forecast period this region is expected to register growth at higher CAGR. China is expected to lead the market in HUD sector as premium passenger vehicle sales is increasing rapidly in this sector. Owing to technological advancement and availability of cheap raw material and labor in this country will drive the market to register highest growth CAGR during forecast period in Asia-Pacific region.

Key Companies & Market Share Insights

The key players in automotive HUD market are Panasonic Corporation, Continental AG, Denso Corporation, Visteon corporation, Yazaki Corporation, Pioneer Corporation, Nippon Seiki, Alps Alpine Corporation, Garmin, Rockwell Collins, BAE system PLC, Hudway LLC

Segments Covered in the Report

This report forecasts The Automotive HUD Market, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2026. For the purpose of this study, Our Company has segmented the global Automotive HUD market report on the basis of Product type, Technology, Fuel Type and End user.

Global Automotive HUD Market Size & Forecast (2017-2026)

  1. Research Framework
    • Market Definition and Product Overview
    • Market Segmentation
  2. Research Methodology
    • Qualitative Research
      • Primary & Secondary Sources
    • Quantitative Research
      • Primary & Secondary Sources
    • Breakdown of Primary Research Respondents, By Region
      • Secondary Research
      • Primary Research
    • Breakdown of Primary Research Respondents, By Industry Participants
      • Market Size Estimation
      • Assumption for the Study
      • Market Breakdown & Data Triangulation
  1. Executive Summary
    • Market Snapshot
  2. Industry Insights
    • Industry ecosystem analysis
      • ValueChain Analysis
    • Industry impact and forces
      • Growth Drivers
      • Challenges &Restraints
      • Opportunities
    • Disruptive Technological Analysis
    • Regulatory framework
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
    • Growth potential analysis, 2019
    • Porter’s Five forces analysis
    • Pricing Analysis
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
  1. COVID – Impact Analysis
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America
  2. Automotive HUD Market , By Product Type, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Windshield HUD
  • Combiner HUD
  1. Automotive HUD Market , By Technology, Market Size & ForecastTo 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Augmented Reality (AR)
  • Conventional
  1. Automotive HUD Market , By Fuel Type, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • ICE
  • Electric
  1. Automotive HUD Market , By End-User, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Economic cars
  • Mid-Segment cars
  • Luxury Cars
  1. Automotive HUD Market , By Region, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • North America Market Size & Forecast To 2026
    • Market Overview
    • COVID-19 Impact
    • By Product Type
    • By Technology
    • BY Fuel Type
    • BY End-User
    • BY Country
      • USA
        • BY End-User
      • Canada
      • Mexico
    • South America Market Size & Forecast To 2026
      • Market Overview
      • COVID-19 Impact
      • By Product Type
      • By Technology
      • BY Fuel Type
      • BY End-User
      • BY Country
        • Brazil
          • BY End-User
        • Argentina
        • Chile
        • Rest of South America
      • Europe Market Size & Forecast To 2026
        • Market Overview
        • COVID-19 Impact
        • By Product Type
        • By Technology
        • BY Fuel Type
        • BY End-User
        • BY Country
          • UK
            • BY End-User
          • Germany
          • France
          • Italy
          • Rest of Europe
        • APAC Market Size & Forecast To 2026
          • Market Overview
          • COVID-19 Impact
          • By Product Type
          • By Technology
          • BY Fuel Type
          • BY End-User
          • BY Country
            • China
              • BY End-User
            • India
            • Japan
            • South Korea
            • Australia
            • Rest of APAC
          • Middle East & Africa Market Size & Forecast To 2026
            • Market Overview
            • COVID-19 Impact
            • By Product Type
            • By Technology
            • BY Fuel Type
            • BY End-User
            • BY Country
              • Saudi Arabia
                • BY End-User
              • UAE
              • Qatar
              • Kuwait
              • South Africa
              • Rest of Middle East & Africa
  1. Competitive Landscaping
    • Competitive Benchmarking
      • Market Share Analysis, 2019
      • Global Presence and Growth Strategies
        • Mergers & Acquisitions
        • New Product Launches
        • Investments Trends
        • R&D Initiatives
  1. Company Profile
    • Robert BOSCH GmBh
      • Company Overview
      • Financial Overview
      • Product Portfolio
      • Recent Developments
      • SWOT Analysis
      • Strategic Outlook
    • Panasonic Corporation
    • Continental AG
    • Denso Corporation
    • Visteon corporation
    • Yazaki Corporation
    • Pioneer Corporation
    • Nippon Seiki
    • Alps Alpine Corporation
    • Garmin
    • Rockwell collins
    • BAE system PLC
    • Hudway LLC
  2. Appendix
    • Interrelated Market

Research Methodology

1.1     Research Methodology

The process of market research at PAN Market Consulting is very intuitive being iterative in nature and usually follows the path where Information gathered from secondary research is used to build data models, which are than validated from primary participants. Then same cycle repeats where, according to inputs from primary participants, additional secondary research is done, and new information type is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the product/services. The revenue generated from the sales of product/services has been calculated through primary and secondary research. The report also analyses the key players operating in the market at the global level which are identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes product segmentation determined using secondary sources and verified through primary sources.

1.2     Secondary Research

The secondary research source that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The source for secondary research includes but is not limited to Factiva, Hoovers and Statista


1.3     Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following end users:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4     Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data products to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, product stage & infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:


1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways – Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach whereas it acts as starting point for top-down approach.


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