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Global Automotive Software Market By Vehicle Type (Passenger Car, Commercial Vehicle), By Thickness (<0.1 mm, 0.1-0.5 mm, Others), By Application (Biometrics, Remote Monitoring, Others), By Region–Forecast & Opportunities to 2026

The global automotive software market accounted for a value of USD 17.2 billion in 2019. Automotive software market projected to register growth at a CAGR of 14.9% during forecast period.

Covid-19 has impacted the automotive market. The assembly and production was halted due to lockdown. The supply chain was immensely affected due to travel restriction imposed by governments across the world. The sale of vehicle is declining. The software market is estimated to have a negative impact due to corona virus outbreak in 2020. The automotive software market will witness growth from 2021. This growth is estimated to be sluggish.


Automotive software is defined as software which is particularly used for automotive industry. Software used in a vehicle for different purposes are termed as automotive software. The advancement in technology has lead to adoption of such software in vehicle. The driver assistance system, embedded system in electric vehicle, various microprocessors and ECUs are run on advanced technology in vehicle.

Market Dynamics (Drivers/Opportunities):

The demand and adoption of technologically advanced features is growing significantly in the market. Consumers are adopting electronics products in the vehicle and demanding for such products across the world. The shift from conventional vehicle to technologically advanced vehicle is likely to drive growth in automotive software market during forecast period.

Manufacturers are investing at large scale in autonomous vehicles and auto-tech. this segment has attracted large crowd and now the demand for such technologies are much higher than usual and people are looking for new innovative technologies. Thus drives growth in this segment during forecast period.

The connected cars have seen significant growth over few years. The connected is a new technology which has attracted large number of consumers towards it. Connected cars are preferred as it consists of more road safety features and is very convenient for drives because of real time update. All these features boost software market during forecast period.


Market Insights, by Vehicle Type

On the basis of vehicle type, the automotive software market is segmented into passenger cars, light commercial vehicle and heavy commercial vehicles. The passenger car segment is estimated to hold largest market share during forecast period. The government across the globe is taking many initiatives to reduce number of accidents and to ensure road safety. Governments have mandated some of the safety features in vehicles. The demand for connected cars is rapidly growing worldwide which leads to rise in use of electrical and electronics components in automobiles. The strict emission norms led to rise in fuel-efficient vehicles and development in V2X technology in passenger car segment is likely to drive growth in this segment.

Market Insights, by Application

On the basis of application, the automotive software market is segmented into body control & comfort system, ADAS & safety systems, powertrain systems, infotainment systems, communications systems, vehicle management systems, connected car systems, HMI application, biometrics, remote monitoring, V2X and autonomous driving. The connected car services are estimated to register fastest growth during forecast period.  The connected cars and autonomous technologies are gaining momentum around the world. The embedded software is a very vital area for innovations. There are many advanced features provide in connected cars which ensures safety, attracts consumers towards connected cars is likely to drive growth in connected cars segment during forecast period.

Regional Insights

Asia-Pacific region is projected to hold largest market share during forecast period in automotive software market. The rapid development of intelligent transport systems and connected mobility in many countries such as Japan and China is the major driver of software market in this region. World’ 5G based smart transportation project is rolling out from 2020 in this region. The smart mobility project will be communicating through vehicle to infrastructure (V2I) vehicle to pedestrian (V2P) and vehicle to vehicle (V2V) technologies. The rising pollution from emission in Asia-Pacific region can also be reduced using software technologies by engine management and pwertrain. This drives growth in software market in this region during forecast period.

Key Companies & Market Share Insights

The key market players in automotive software industry are Robert Bosch GmbH, NVIDIA, NXP Semiconductor, Renesas Electronic, Blackberry, Microsoft Corporation, Airbiquity, Elektrobit, Intel Corporation, Green Hills Software, Wind River Systems, Google, Panasonic, Luxoft and Apple.

Segments Covered in the Report

This report forecasts The Global Automotive Software Market, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2026. For the purpose of this study, Our Company has segmented the global automotive software market report on the basis of vehicle type and application.

Automotive Software Market Size & Forecast (2017-2026)

  1. Research Framework
    • Market Definition and Product Overview
    • Market Segmentation
  2. Research Methodology
    • Qualitative Research
      • Primary & Secondary Sources
    • Quantitative Research
      • Primary & Secondary Sources
    • Breakdown of Primary Research Respondents, By Region
      • Secondary Research
      • Primary Research
    • Breakdown of Primary Research Respondents, By Industry Participants
      • Market Size Estimation
      • Assumption for the Study
      • Market Breakdown & Data Triangulation
  1. Executive Summary
    • Market Snapshot
  2. Industry Insights
    • Industry ecosystem analysis
      • Value Chain Analysis
    • Industry impact and forces
      • Growth Drivers
      • Challenges &Restraints
      • Opportunities
    • Disruptive Technological Analysis
    • Regulatory framework
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
    • Growth potential analysis, 2019
    • Porter’s Five forces analysis
    • Pricing Analysis
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
  1. COVID – Impact Analysis
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America
  2. Automotive Software Market, By Vehicle Type, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Passenger Cars
  • Light Commercial Vehicle
  • Heavy Commercial Vehicles.
  1. Automotive Software Market, By Thickness, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • <0.1 mm
  • 1-0.5 mm
  • 5-1 mm
  • 0-1.5 mm
  • 5-2.0 mm
  1. Automotive Software Market, By Application, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Body control & comfort system
  • ADAS & safety systems
  • Powertrain systems
  • Infotainment systems
  • Communications systems
  • Vehicle management systems
  • Connected car systems
  • HMI application
  • Biometrics
  • Remote monitoring
  • V2X
  • Autonomous driving
  1. Automotive Software Market, By Region, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • North America Market Size & Forecast To 2026
    • Market Overview
    • COVID-19 Impact
    • By Vehicle Type
    • By Application
    • By Country
      • USA
        • By Application
      • Canada
      • Mexico
    • South America Market Size & Forecast To 2026
      • Market Overview
      • COVID-19 Impact
      • By Vehicle Type
      • By Application
      • By Country
        • Brazil
          • By Application
        • Argentina
        • Chile
        • Rest of South America
      • Europe Market Size & Forecast To 2026
        • Market Overview
        • COVID-19 Impact
        • By Vehicle Type
        • By Application
        • By Country
          • UK
            • By Application
          • Germany
          • France
          • Italy
          • Rest of Europe
        • APAC Market Size & Forecast To 2026
          • Market Overview
          • COVID-19 Impact
          • By Vehicle Type
          • By Application
          • By Country
            • China
              • By Application
            • India
            • Japan
            • South Korea
            • Australia
            • Rest of APAC
          • Middle East & Africa Market Size & Forecast To 2026
            • Market Overview
            • COVID-19 Impact
            • By Vehicle Type
            • By Application
            • By Country
              • Saudi Arabia
                • By Application
              • UAE
              • Qatar
              • Kuwait
              • South Africa
              • Rest of Middle East & Africa
  1. Competitive Landscaping
    • Competitive Benchmarking
      • Market Share Analysis, 2019
      • Global Presence and Growth Strategies
        • Mergers & Acquisitions
        • New Product Launches
        • Investments Trends
        • R&D Initiatives
  1. Company Profile
    • Apple
      • Company Overview
      • Financial Overview
      • Product Portfolio
      • Recent Developments
      • SWOT Analysis
      • Strategic Outlook
    • Robert Bosch GmbH
    • NVIDIA
    • NXP Semiconductor
    • Renesas Electronic
    • Blackberry
    • Microsoft Corporation
    • Airbiquity
    • Elektrobit
    • Intel Corporation
    • Green Hills Software
    • Wind River Systems
    • Google
    • Panasonic
    • Luxoft
  2. Appendix
    • Interrelated Market


Research Methodology

1.1     Research Methodology

The process of market research at PAN Market Consulting is very intuitive being iterative in nature and usually follows the path where Information gathered from secondary research is used to build data models, which are than validated from primary participants. Then same cycle repeats where, according to inputs from primary participants, additional secondary research is done, and new information type is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the product/services. The revenue generated from the sales of product/services has been calculated through primary and secondary research. The report also analyses the key players operating in the market at the global level which are identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes product segmentation determined using secondary sources and verified through primary sources.

1.2     Secondary Research

The secondary research source that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The source for secondary research includes but is not limited to Factiva, Hoovers and Statista


1.3     Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following end users:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4     Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data products to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, product stage & infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:


1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways – Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach whereas it acts as starting point for top-down approach.


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