The global Mobile apps and web analytics market accounted for a value of USD 6.4 billion in 2019. Mobile apps and web analytics and Web Analytics market is projected to register growth at a CAGR of 15.1% during forecast period.
COVID-19 has impacted the Mobile apps and web analytics market globally. The outbreak of corona virus showcases the need for data analytics. Data analytics is very important for pandemic management. The corona virus has increased the demand for mobile apps. The mobile apps and web analytics market helps in understanding real-time scenario of pandemic using web and mobile apps. The healthcare and governments across the world are using mobiles to connect and communicate spread awareness about corona virus. The mobile apps and web analytics market is likely to witness significant growth due to pandemic.
For more details, visit: Global Mobile apps & Web Analytics Market By Deployment Model (Cloud Based, Cloud-Based), By Component (Solution, Services), By End-User (IT & Telecom, Media Entertainment, Others), By Region, Forecast & Opportunities to 2026
The mobile apps and web analytics provides market insights and about consumer’s behavior and pattern for a particular product. It helps organization to understand consumer’s need and how to address their problems. The rise in adoption of mobile apps and web analytics is likely to drive growth in mobile apps and web analytics market during forecast period.
On the basis of component, the mobile apps and web analytics market is segmented into solutions and services. The solutions segment is estimated to hold largest market share during forecast period. The solution segment is vital components in mobile apps and web analytics which help marketers understand customer pattern and experience. Wide number of organizations is adopting these solutions to understand customers experience this drives growth in solutions market during forecast period.
On the basis of deployment model, the mobile apps and web analytics market is segmented into on-premises, cloud-based deployment. The cloud deployment model is estimated to register growth at highest CAGR during forecast period. Cloud-based solutions are preferably used in organizations as it helps the organization in cost controlling and resource handling. It has less implementation time, it provides flexibility and scalability. This makes large number of organizations adopt cloud-based deployment in mobile apps. This is likely to drive growth in this segment during forecast period.
On the basis of application, the mobile apps and web analytics market is segmented into search engine tracking, mobile advertising and marketing analytics, heat map analytics, market automation, content marketing, social media management, in-app application, application and performance and advertising optimization and others. Mobile advertising and marketing analytics segment is projected to hold largest market share during forecast period. The mobile advertising and marketing analytics segment is rapidly growing through mobile ads and web. The digital marketing is becoming immensely popular major organizations in the world and to understand the market and consumer one need to analyze the data. This helps in getting maximum efficiency and it improves return on investment. The promotions and paid operations are used by major companies to create awareness about their brand and analytics helps them understand the funnel and drives conclusion to answer their queries to improve their customer base. This drives growth in mobile advertising and marketing analytics segment during forecast period.
Asia-Pacific region is projected to grow at highest CAGR during forecast period. Countries such as Japan, China and India are emerging economies and these countries are major growth contributors in mobile data analytics market. The major companies established in these regions are using mobile apps and web analytics in order to understand customer experience to expand and strengthen their market position in this region. The high adoption of mobile apps and web analytics drives growth in Asia-Pacific region during forecast period.
The key market players in mobile apps and web analytics market are Microsoft, Google, Oracle, SAP, AWS, IBM, Teradata, Adobe, Institute, Micro Focus, TIBCO Software, Salesforce, Splunk, Microstrategy, AT Internet, Web Trends and Comscore.
- What are the expected industry trends over the next three to five years?
- Which of the Mobile apps and web analytics deployment model is likely to lead by 2025?
- Which of the end-user segments is expected to have the maximum potential to during the forecast period?
- Which region is going to have the highest smart meters market share by 2025?
- What are different organic and inorganic strategies implemented by companies to gain increased market share?