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Global Power Bank Market By Type(Lithium-ion, Lithium-Polymer), By Capacity(1,000-5,000mAh, 5,001- 10,000mAh, 10,001-15,000mAh, Above 15,001mAh), By Application(Smart Phone, Laptop, Tablet, Others), By Region–Forecast & Opportunities to 2026

Report Description

The global power bank market accounted for a value of USD 13.3 billion in 2019. The global power bank market is projected to register growth at a CAGR of 4.1% during the forecast period.

COVID-19 has impacted all the businesses across the globe. The power bank market is also deeply affected by this global pandemic and it is expected to showcase some decline during forecast period. The supply chain is deeply disrupted due to lowdown and movement restriction norms. The manufacturing was on halt for few months. The supply of raw material is difficult. The recovery in power bank sector is totally dependent on how markets and companies cope with the low demand.

Definition:

Power bank can be defined as a portable battery charging device which can be used to charge mobile devices anytime and anywhere. It consists of battery with electric circuit to control the power flow range. It allows user to store the electrical energy which depends on capacity (mAh) in order to charge table and smartphone.

Market Dynamics (Drivers/Opportunities):

The competition in power bank market is rising day-by-day because of presence of large number of players in the market. The companies are adopting many strategies to strengthen their market position. One of the strategies is to reduce price of the product. This is major driving factor for growth in power bank industry during forecast period.

The companies are reducing price of the older versions of their products. The customer base has been increased due reduced price. The companies are also focusing on R&D sector to launch innovative products with new technologies. This is attributing growth in power bank segment.

Power bank also use solar and hydrogen fuel-cells other than direct electricity to recharge batteries of smartphones, laptops and tablets. Various manufacturers are producing power bank which are powered by solar energy and hydrogen fuel-cells. This is likely to create huge opportunity in power bank market in near future.

Market Insights, by Capacity

On the basis of capacity, the power bank market is segmented into 1,000-5,000mAh, 5,001- 10,000mAh, 10,001-15,000mAh, 15,001-20,000mAh, above 20,001mAh. The 10,001-15,000mAh segment is estimated to register growth at highest CAGR during the forecast period.  Power bank of this capacity have longer battery life and high output efficiency. They have LCDs or LEDs in order indicate battery level. The demands for these power banks are quite high by consumers because of reasonable price and large-sized power bank with additional features.

 

Market Insights, by Battery Type

On the basis of battery type, the market is segmented into lithium polymer and lithium-ion. The Li-ion segment is accounted for largest market share of 80% in 2019. It has many advantages such as lower self-discharge, low maintenance and high energy density. They are expensive to produce due complex process and high material cost.

However, the Li-polymer segment by battery type is projected to register growth at highest CAGR during the forecast period. The Li-polymer batteries are moldable, flat shape and lightweight. They make production of compact and sleek power banks possible. These batteries are nowadays more preferred by manufacturers as they are safer. These factors are likely to drive growth in Li-polymer segment during forecast period.

Market Insights, by Application

On the basis of application, the power bank market is segmented into smart phone, laptop, tablet, portable media device, digital camera, wearable device and others. The smart phone segment is estimated to account for largest market share during the forecast period. The use of internet and data services in mobile phones is extensively increasing. The extensive use of internet is responsible for draining the battery and the demand for power bank increases. To run the smart phone for longer hours the power bank is required. The growth in this segment is attributed by these factors.

Regional Insights

Asia-Pacific region accounted for largest market share and it is expected to register growth at highest CAGR during the forecast period. The increase in adoption of smart phones, wearables and other electronic devices leads to increase in demand for power bank. The presence of leading manufacturers in this region is another driving factor. the population is increasing immensely along with economic growth in developed and developing countries, therefore the use of electronic gadgets is also increasing which consists of rechargeable battery and in order to charge battery at any place and anytime, the power bank is required. Thus, drives growth in power bank market in Asia-pacific region. .

Key Companies & Market Share Insights

The key market players in power bank segment are ADATA, AUKEY, Anker Innovations, Xiaomi, Lenovo, RAV Power, GRIFFIN, Mophie, AMBRANE, INTEX, Omnicharge, UIMI, ROMOSS, Mycharge, UNu Electronics and Zendure. All these companies are focusing on improving R&D segment and on launching new products in the market to strengthen their position.

 

Segments Covered in the Report

This report forecasts The Global Power Bank Market, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2026. For the purpose of this study, Our Company has segmented the global Automotive Brake System market report on the basis of capacity, battery type, and applications.

Power Bank Market Size & Forecast (2017-2026)

  1. Research Framework
    • Market Definition and Product Overview
    • Market Segmentation
  2. Research Methodology
    • Qualitative Research
      • Primary & Secondary Sources
    • Quantitative Research
      • Primary & Secondary Sources
    • Breakdown of Primary Research Respondents, By Region
      • Secondary Research
      • Primary Research
    • Breakdown of Primary Research Respondents, By Industry Participants
      • Market Size Estimation
      • Assumption for the Study
      • Market Breakdown & Data Triangulation
  3. Executive Summary
    • Market Snapshot
  4. Industry Insights
    • Industry ecosystem analysis
      • Value Chain Analysis
    • Industry impact and forces
      • Growth Drivers
      • Challenges &Restraints
      • Opportunities
    • Disruptive Technological Analysis
    • Regulatory framework
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
    • Growth potential analysis, 2019
    • Porter’s Five forces analysis
    • Pricing Analysis
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
  1. COVID – Impact Analysis
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America
  2. Power Bank Market, By Capacity, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • 1,000-5,000mAh
  • 5,001- 10,000mAh
  • 10,001-15,000mAh
  • 15,001-20,000mAh
  • above 20,001mAh
  1. Power Bank Market, By Battery Type, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Lithium ion
  • Lithium polymer
  1. Power Bank Market, By Application, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Smart Phone
  • Laptop
  • Tablet
  • Portable Media Device
  • Digital Camera
  • Wearable Device
  • Others
  1. Power BankMarket, By Region, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • North America Market Size & Forecast To 2026
    • Market Overview
    • COVID-19 Impact
    • By Capacity
    • By Battery Type
    • By Application
    • By Country
      • USA
        • By Application
      • Canada
      • Mexico
    • South America Market Size & Forecast To 2026
      • Market Overview
      • COVID-19 Impact
      • By Capacity
      • By Battery Type
      • By Application
      • By Country
        • Brazil
          • By Application
        • Argentina
        • Chile
        • Rest of South America
      • Europe Market Size & Forecast To 2026
        • Market Overview
        • COVID-19 Impact
        • By Capacity
        • By Battery Type
        • By Application
        • By Country
          • UK
            • By Application
          • Germany
          • France
          • Italy
          • Rest of Europe
        • APAC Market Size & Forecast To 2026
          • Market Overview
          • COVID-19 Impact
          • By Capacity
          • By Battery Type
          • By Application
          • By Country
            • China
              • By Application
            • India
            • Japan
            • South Korea
            • Australia
            • Rest of APAC
          • Middle East & Africa Market Size & Forecast To 2026
            • Market Overview
            • COVID-19 Impact
            • By Capacity
            • By Battery Type
            • By Application
            • By Country
              • Saudi Arabia
                • By Application
              • UAE
              • Qatar
              • Kuwait
              • South Africa
              • Rest of Middle East & Africa
  1. Competitive Landscaping
    • Competitive Benchmarking
      • Market Share Analysis, 2019
      • Global Presence and Growth Strategies
        • Mergers & Acquisitions
        • New Product Launches
        • Investments Trends
        • R&D Initiatives
  1. Company Profile
    • Zendure
      • Company Overview
      • Financial Overview
      • Product Portfolio
      • Recent Developments
      • SWOT Analysis
      • Strategic Outlook
    • ADATA
    • AUKEY
    • Anker Innovations
    • Xiaomi
    • Lenovo
    • RAV Power
    • GRIFFIN
    • Mophie
    • AMBRANE
    • INTEX
    • Omnicharge
    • UIMI
    • ROMOSS
    • Mycharge
    • UNu Electronics
  2. Appendix
    • Interrelated Market

 

 

Research Methodology

1.1     Research Methodology

The process of market research at PAN Market Consulting is very intuitive being iterative in nature and usually follows the path where Information gathered from secondary research is used to build data models, which are than validated from primary participants. Then same cycle repeats where, according to inputs from primary participants, additional secondary research is done, and new information type is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the product/services. The revenue generated from the sales of product/services has been calculated through primary and secondary research. The report also analyses the key players operating in the market at the global level which are identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes product segmentation determined using secondary sources and verified through primary sources.

1.2     Secondary Research

The secondary research source that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The source for secondary research includes but is not limited to Factiva, Hoovers and Statista

SecondaryResearch

1.3     Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following end users:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4     Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data products to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, product stage & infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

ResearchMethodology1

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways – Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach whereas it acts as starting point for top-down approach.

ResearchMethodology2

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