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Global Social Media Analytics Market By Deployment Model(Cloud, On-Premises), By Application (Competitive Intelligence, Sales and Marketing, Others), By End-User (Banking, IT, Others), By Region–Forecast & Opportunities to 2026

Report Description

The global social media analytics market accounted for a value of USD 4.1 billion in 2019. Social media analytics market is projected to register growth at a CAGR of 20.7% during forecast period.

COVID-19 has impacted social media analytics market. The true need for data and importance of analytics has been demonstrated by this pandemic situation. The data and analytics play a major role in pandemic management. The impact of corona virus outbreak is very much negative for many businesses around the world however it created significant opportunities for social media analytics market. The real time scenario of pandemic situation can be understood using advanced technologies of analytics and social media analytics. Awareness can be spread using social media platforms. This market will register significant growth during forecast period.

Definition:

Social media can be defined as software with various processes and these processes can collect data from social media application or websites. After collecting data the software analyze it through different social media analytics tools. The outcome can be very helpful in taking various decisions in businesses.

Market Dynamics (Drivers/Opportunities):

The companies are looking for solutions to reduce their expenses as competition is rising and profitability is getting affected. Companies are focusing on integrating the demographic and business information with customer’s data in order to outperform their competition. The demand from customer’s side is increasing and this is likely to drive growth in social media analytics market.

Conscious customers are demanding better quality and faster delivery of services & products along with lower prices. The companies across the world are focusing to achieve demands of customers. They are looking for best possible solutions to give better results to customers. This is likely to drive growth in social media analytics

Advanced analytics is introducing in social media analytics market and it is very helpful in achieving market goals. It helps in analyzing unstructured data to address dynamics of market conditions. This data can provides insights and helps in achieving profitability and high sales. This increases demand for analytics market and drives growth during forecast period.

Market Insights, by Deployment Model

On the basis of deployment model, the social media analytics market is segmented into cloud deployment and on-premises. The cloud deployment segment is estimated to hold largest market size during forecast period. Major market players in social media analytics offer cloud based solutions. This helps in automate their equipment maintenance process, it increases profitability and efficiency. Cloud segment has various benefits over others such as cost effectiveness, scalability and effective. These factors are likely to drive growth in cloud deployment segment during forecast period.

Market Insights, by Application

On the basis of application, the social media analytics market is segmented into sales and marketing market, customer experience management, public safety and law enforcement, risk management and fraud detection, competitive intelligence and others. The risk management and fraud detection segment is estimated to register growth at highest CAGR during forecast period. The analytics tool can extract data from multiple sources and then analyze it. This information can be used for various decision making processes.  This demand for risk management and fraud detection is growing immensely around the world. This drives growth in risk management and fraud detection segment during forecast period.

Market Insights, by End-Use

On the basis of end-use, the social media analytics market is segmented into banking, financial services and insurance, telecommunication & IT, retail & ecommerce, healthcare and life sciences, government and defense, media & entertainment, travel and hospitality and others. The healthcare and life sciences segment is estimated to register growth at highest CAGR during forecast period. The number of healthcare & life sciences facilities are increasing across the world and players in social analytics market in healthcare segment is rising immensely. This is likely to drive growth in healthcare and life sciences vertical during forecast period.

Regional Insights

Asia-Pacific region is estimated to grow at a highest CAGR during forecast period. This region is becoming a hotspot of social media analytics market. The use of social media platforms is increasing with the rise in population and the investment in social media platforms is also increasing. The social media analytics is a major technology trends in Asia-Pacific region and companies in this market have achieved strong position in market and the customer base is also increasing. These factors drive growth in Asia-Pacific region during forecast period.

Key Companies & Market Share Insights

The key market players in social media analytics market are Oracle, Salesforce, IBM, Adobe, SAS Institute, Clarabridge, NetBase, Brandwatch, Digimind, Talkwalker, Meltwater, Cision, SpreadFast, Simplify360 and Sprout Social.

The major market players have adopted various strategies such as mergers, partnerships, agreements and joint ventures to strengthen their market position. The companies are focusing on providing better services to the customers.

Segments Covered in the Report

This report forecasts The Global Social Media Analytics Market, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2020 to 2026. For the purpose of this study, Our Company has segmented the global social media analytics market report on the basis of deployment model, application and end-use.

Social Media Analytics Market Size & Forecast (2017-2026)

  1. Research Framework
    • Market Definition and Product Overview
    • Market Segmentation
  2. Research Methodology
    • Qualitative Research
      • Primary & Secondary Sources
    • Quantitative Research
      • Primary & Secondary Sources
    • Breakdown of Primary Research Respondents, By Region
      • Secondary Research
      • Primary Research
    • Breakdown of Primary Research Respondents, By Industry Participants
      • Market Size Estimation
      • Assumption for the Study
      • Market Breakdown & Data Triangulation
  3. Executive Summary
    • Market Snapshot
  4. Industry Insights
    • Industry ecosystem analysis
      • Value Chain Analysis
    • Industry impact and forces
      • Growth Drivers
      • Challenges &Restraints
      • Opportunities
    • Disruptive Technological Analysis
    • Regulatory framework
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
    • Growth potential analysis, 2019
    • Porter’s Five forces analysis
    • Pricing Analysis
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
  1. COVID – Impact Analysis
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America
  2. Social Media Analytics Market, By Deployment Model, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Cloud Deployment
  • On-Premises.
  1. Social Media Analytics Market, By Application, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Sales and Marketing Market
  • Customer Experience Management
  • Public Safety and Law Enforcement
  • Risk Management and Fraud Detection
  • Competitive Intelligence
  1. Social Media Analytics Market, By End User, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Banking
  • Financial Services and Insurance
  • Telecommunication & IT
  • Retail & Ecommerce
  • Healthcare and Life Sciences
  • Government and Defense
  • Media & Entertainment
  • Travel and Hospitality
  • Others
  1. Social Media Analytics Market, By Region, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • North America Market Size & Forecast To 2026
    • Market Overview
    • COVID-19 Impact
    • By Deployment Model
    • By Application
    • By End-User
    • By Country
      • USA
        • By End-User
      • Canada
      • Mexico
    • South America Market Size & Forecast To 2026
      • Market Overview
      • COVID-19 Impact
      • By Deployment Model
      • By Application
      • By End-User
      • By Country
        • Brazil
          • By End-User
        • Argentina
        • Chile
        • Rest of South America
      • Europe Market Size & Forecast To 2026
        • Market Overview
        • COVID-19 Impact
        • By Deployment Model
        • By Application
        • By End-User
        • By Country
          • UK
            • By End-User
          • Germany
          • France
          • Italy
          • Rest of Europe
        • APAC Market Size & Forecast To 2026
          • Market Overview
          • COVID-19 Impact
          • By Deployment Model
          • By Application
          • By End-User
          • By Country
            • China
              • By End-User
            • India
            • Japan
            • South Korea
            • Australia
            • Rest of APAC
          • Middle East & Africa Market Size & Forecast To 2026
            • Market Overview
            • COVID-19 Impact
            • By Deployment Model
            • By Application
            • By End-User
            • By Country
              • Saudi Arabia
                • By End-User
              • UAE
              • Qatar
              • Kuwait
              • South Africa
              • Rest of Middle East & Africa
  1. Competitive Landscaping
    • Competitive Benchmarking
      • Market Share Analysis, 2019
      • Global Presence and Growth Strategies
        • Mergers & Acquisitions
        • New Product Launches
        • Investments Trends
        • R&D Initiatives
  1. Company Profile
    • Sprout Social
      • Company Overview
      • Financial Overview
      • Product Portfolio
      • Recent Developments
      • SWOT Analysis
      • Strategic Outlook
    • Oracle
    • Salesforce
    • IBM
    • Adobe
    • SAS Institute
    • Clarabridge
    • NetBase
    • Brandwatch
    • Digimind
    • Talkwalker
    • Meltwater
    • Cision
    • SpreadFast
    • Simplify360
  2. Appendix
    • Interrelated Market

 

 

Q Research Methodology

1.1     Research Methodology

The process of market research at PAN Market Consulting is very intuitive being iterative in nature and usually follows the path where Information gathered from secondary research is used to build data models, which are than validated from primary participants. Then same cycle repeats where, according to inputs from primary participants, additional secondary research is done, and new information type is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the product/services. The revenue generated from the sales of product/services has been calculated through primary and secondary research. The report also analyses the key players operating in the market at the global level which are identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes product segmentation determined using secondary sources and verified through primary sources.

1.2     Secondary Research

The secondary research source that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The source for secondary research includes but is not limited to Factiva, Hoovers and Statista

SecondaryResearch

1.3     Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following end users:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4     Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data products to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, product stage & infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:

ResearchMethodology1

1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways – Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach whereas it acts as starting point for top-down approach.

ResearchMethodology2

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