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Global Location Analytics Market By Application(Risk Management, Remote Monitoring others), By Services (Consulting, System Integration), By End User (Healthcare, Retail, Others), By Region–Forecast & Opportunities to 2026

Report Description

The Location Analytics Market was valued USD 9.9 Billion In 2019 is projected to grow at CAGR of 13.7% over the period of 2020 to 2026

However the current situation of Covid19 has disrupt the market immensely and forced everyone to follow certain norms like social distancing, suspended traveling and Work from home has now became the new normal. With the situation like this the use of location analytics has become very much important. Location analytics has become a tool to overcome problems like hospitals at peak capacity with shortage of ventilators, key sanitary materials and masks, as it provides insightful information for better optimization and planning of resources. Location analytics helped healthcare and government agency in mapping fatalities, active Covid19 cases and recovered cases. Location analytics solution has been proved helpful for many businesses and it is expected to see a rapid growth over the forecast period.


Location Analytics is defined as the procedure that sorts out complex data and comprehends improvement using land data accessible in a wide range of information. Location Analytics distinguish remarkable geologies for better visibility of market. It also enables organizations to work proficiently. The geographic data framework (GIS) instruments empower associations to collect the data, store the data, analyze it, and visualize the data. Location is often used to coordinate the data of land part into business knowledge forms. It has the capacity to picture the information and interface with the information.

Market Dynamics (Drivers/Opportunities):

Rising amount of Spatial Data and analytics tool is a driving factor of location analytics market. This sector is very important for organizations to understand current business trends and the challenges across the globe. Location analytics solutions assist all the organization across the globe in processing a huge amount of spatial data. It also provides companies, a real-time analysis about the changing customer requirements, current business trends, and regulations.

Since there is an evolution internet of Things (IoT) taking place, this drives market to seek help from location analytics as it resolves many problems of an organization by providing solutions to resolve client’s query, provides data used for audit purposes, provides designed reviews etc.

The adoption of high end technologies by various companies across the globe has boosted the location analytics market and this market is going to see a huge growth over the forecast period.


Market Insights, Application

The location analytics has been segmented into various applications such as asset management, Workforce management, customer management, Sales & Marketing optimization, risk management and facility management. The sales & marketing optimization segment has been accounted for the largest share in the market. In year 2019, this sector accounted for XX% in terms of revenue which largest of all.

The use of location analytics in the field of sales & marketing enables companies to assess the behavior of consumer, forecast sales and spending patterns. It allows companies to optimize profitability of their business. This sector is likely to dominate the market for the forecast period.

Market Insights, Services

The system integration segment is accounted for the largest share in the market in year 2019. It is accounted for XX% of the total market share. Nowadays due to lack of integration knowledge many companies seek outside help from integrators to integrate location intelligence systems with their products, assets and business processes so that they can collect all the necessary information which give them fruitful insights.

The system Integration sector is likely to witness the highest growth over the forecast period. However the consulting segment is also likely to expand over the forecast period. Consulting segment is projected to increase with a CAGR of XX% over the period of 2020-2026.

Market Insights, Vertical

In the year 2019, the transportation vertical is accounted for 19% market share. Transportation industry is expanding due to rapid increase in population, vehicle and urbanization along with depletion of land resources. Transportation professionals across the globe have understood this problem and they have implemented the use of Location Intelligence to address these challenges effectively.

However Retail segment is also growing immensely and it is expected to see a rapid growth over the years. Retail segment is expected to grow at a CAGR of XX% over the forecast period. Retailers these days are forwarding towards modernizing as they are expanding their business over the online stores seeking more customers for their business. Thus location intelligence plays a very important role in taking the retailer’s business online and managing their data along with attracting crowd and understanding customer’s need.

Regional Insights

In 2019, North America accounted for the largest market share across the globe. North America has the presence of key companies such as Apple, Google, Qualcomm, Bosch and GE. In 2018, according to GSMA, the number of mobile Internet user was 282 million in North America in 2018 and this number is expected to reach 362 million by the year 2027.

However, Asia pacific is the region which is growing rapidly in this sector. Asia Pacific region is expected to grow rapidly over the forecast period since the number of Smartphone users are raising and advancement in technology is increasing, number of service providers are also increasing. Thus this all factors are contributing to take this region towards a rapid growth.

Key Companies & Market Share Insights

This is a fast growing sector which makes its market very competitive. This sector has experienced presence of key players such as Google, Wipro, Cisco, Qualcomm, SAP, ESRI, IBM, Oracle, Microsoft, Purple, Tomtom, Hexagon, Zebra Technologies, Maplarge, Here Technologies, Tibco Software and Qualcomm Technologies etc.

The companies have adopted a strategy to gain larger market share. They are focusing on mergers and acquisitions with smaller technology companies so that they gain significant market share through augmenting their service and product portfolios. For Instance, IBM’s collaboration with Mapbox enabled the Watson platform users to gather geo data and track a variety of location data.

Segments Covered in the Report

This report forecasts The Location Analytics Market, regional, and country levels and provides an analysis of the latest industry trends and opportunities in each of the sub-segments from 2016 to 2025. For the purpose of this study, Our Company has segmented the Location Analytics Market report on the basis of application, Services, and verticals.

Location Analytics Market Size & Forecast (2017-2026)

  1. Research Framework
    • Market Definition and Product Overview
    • Market Segmentation
  2. Research Methodology
    • Qualitative Research
      • Primary & Secondary Sources
    • Quantitative Research
      • Primary & Secondary Sources
    • Breakdown of Primary Research Respondents, By Region
      • Secondary Research
      • Primary Research
    • Breakdown of Primary Research Respondents, By Industry Participants
      • Market Size Estimation
      • Assumption for the Study
      • Market Breakdown & Data Triangulation
  3. Executive Summary
    • Market Snapshot
  4. Industry Insights
    • Industry ecosystem analysis
      • ValueChain Analysis
    • Industry impact and forces
      • Growth Drivers
      • Challenges &Restraints
      • Opportunities
    • Disruptive Technological Analysis
    • Regulatory framework
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
    • Growth potential analysis, 2019
    • Porter’s Five forces analysis
    • Pricing Analysis
      • North America
      • Europe
      • Asia Pacific
      • Middle East & Africa
      • South America
  1. COVID – Impact Analysis
    • North America
    • Europe
    • Asia Pacific
    • Middle East & Africa
    • South America
  2. Location Analytics Market, By Application, Market Size and Forecast 2026

(USD Million 2017, 2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Workforce Management
  • Asset Management
  • Facility management
  • Risk Management
  • Remote Monitoring
  • Sales & Marketing Optimization
  • Customer Management
  • Others
  1. Location Analytics Market, By Services, Market Size and Forecast 2026

(USD Million 2017, 2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Consulting
  • System Integration
  1. Location Analytics Market, By End-User, Market Size and Forecast 2026

(USD Million 2017, 2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • Retail
  • BFSI
  • Government
  • Healthcare
  • Transportation
  • Utilities & Communication
  • Others
  1. Location Analytics Market, By Region, Market Size & Forecast To 2026

(USD Million 2017,2018, 2019, 2020, 2021-e-2026-p)

  • Introduction
  • North America Market Size & Forecast To 2026
    • Market Overview
    • COVID-19 Impact
    • By Application
    • BY Services
    • End-User
    • BY Country
      • USA
        • By End-User
      • Canada
      • Mexico
    • South America Market Size & Forecast To 2026
      • Market Overview
      • COVID-19 Impact
      • By Application
      • BY Services
      • End-User
      • BY Country
        • Brazil
          • By End-User
        • Argentina
        • Chile
        • Rest of South America
      • Europe Market Size & Forecast To 2026
        • Market Overview
        • COVID-19 Impact
        • By Application
        • BY Services
        • End-User
        • BY Country
          • UK
            • By End-User
          • Germany
          • France
          • Italy
          • Rest of Europe
        • APAC Market Size & Forecast To 2026
          • Market Overview
          • COVID-19 Impact
          • By Application
          • BY Services
          • End-User
          • BY Country
            • China
              • By End-User
            • India
            • Japan
            • South Korea
            • Australia
            • Rest of APAC
          • Middle East & Africa Market Size & Forecast To 2026
            • Market Overview
            • COVID-19 Impact
            • By Application
            • BY Services
            • End-User
            • BY Country
              • Saudi Arabia
                • By End-User
              • UAE
              • Qatar
              • Kuwait
              • South Africa
              • Rest of Middle East & Africa
  1. Competitive Landscaping
    • Competitive Benchmarking
      • Market Share Analysis, 2019
      • Global Presence and Growth Strategies
        • Mergers & Acquisitions
        • New Product Launches
        • Investments Trends
  1. R&D Initiatives Company Profile
    • Google
      • Company Overview
      • Financial Overview
      • Product Portfolio
      • Recent Developments
      • SWOT Analysis
      • Strategic Outlook
    • SAP
    • Cisco
    • ESRI
    • IBM
    • Oracle
    • Microsoft
    • Purple
    • Tomtom
    • Hexagon
    • Zebra Technologies
    • Maplarge
    • Here Technologies
    • Tibco Software
    • Qualcomm Technologies
  2. Appendix
    • Interrelated Market

Research Methodology

1.1     Research Methodology

The process of market research at PAN Market Consulting is very intuitive being iterative in nature and usually follows the path where Information gathered from secondary research is used to build data models, which are than validated from primary participants. Then same cycle repeats where, according to inputs from primary participants, additional secondary research is done, and new information type is again incorporated into data model. The process continues till desired level of information is not generated.

To calculate the market size, the report considers the revenue generated from the sales of the product/services. The revenue generated from the sales of product/services has been calculated through primary and secondary research. The report also analyses the key players operating in the market at the global level which are identified through secondary research and a corresponding detailed analysis of the top vendors in the market. The market size calculation also includes product segmentation determined using secondary sources and verified through primary sources.

1.2     Secondary Research

The secondary research source that are typically referred to include, but are not limited to:

  • Company websites, annual reports, financial reports, broker reports, investor presentations and SEC filings
  • Internal and external proprietary databases, relevant patent and regulatory databases
  • National government documents, statistical databases and market reports
  • News articles, press releases and web-casts specific to the companies operating in the market

The source for secondary research includes but is not limited to Factiva, Hoovers and Statista


1.3     Primary Research

We conduct primary interviews on an ongoing basis with industry participants and commentators in order to validate data and analysis. A typical research interview fulfills the following end users:

  • It provides first-hand information on the market size, market trends, growth trends, competitive landscape, future outlook etc.
  • Helps in validating and strengthening the secondary research findings
  • Further develops the analysis team’s expertise and market understanding
  • Primary research involves E-mail interactions, telephonic interviews as well as face-to-face interviews for each market, category, segment and sub-segment across geographies

The participants who typically take part in such a process include, but are not limited to:

  • Industry participants: CEOs, VPs, marketing/ product managers, market intelligence managers and national sales managers
  • Purchasing managers, technical personnel, distributors and resellers
  • Outside experts: Investment bankers, valuation experts, research analysts specializing in specific markets
  • Key opinion leaders specializing in different areas corresponding to different industry end users

1.4     Models

Where no hard data is available, we use modeling and estimates in order to produce comprehensive data sets. A rigorous methodology is adopted in which the available hard data is cross referenced with the following data products to produce estimates:

  • Demographic data: Population split by segment
  • Macro-economic indicators: GDP, etc.
  • Industry indicators: Expenditure, product stage & infrastructure, sector growth and facilities.

Data is then cross checked by the expert panel.

1.4.1 Company Share Analysis Model

Company share analysis is used to derive the size of global market. As well as study of revenues of companies for last three to five years also provide the base for forecasting the market size and its growth rate. This model is built in following steps:


1.4.2 Revenue Based Modeling

Revenue based models can be built in two ways – Top-Down or Bottom-Up irrespective of industry. Market size estimated from company share analysis acts as a validation point for bottom-up approach whereas it acts as starting point for top-down approach.


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